HOW WE WORK
Discovery and Analysis
The homework. In this phase—which is essencial as it is the foundtation upon which everything else is developed—we gather as much information as possible about the client, their audience, the reasons, objectives and goals of the project.
Differentiating Factors Definition, Strategic Planning
This is where the brand’s positioning becomes clear. Based on what we’ve learned earlier, the differentiating factors will be defined, future brand expression will be outlined, and a plan laid out.
Concept Development and Design
Now we are ready to roll our sleeves. Pencils and sketchbooks in hand, ideas and concepts will be formulated that reflect your brand’s core values and promise, are consistent across the board and focused on achieving your business objectives.