BETTER HUMAN HEALTH AND FITNESS
Better Human Health and Fitness Center is a new gym, located in New York City. The owners wanted to target a very specific audience with a bold, in-your-face identity that “tells it like it is”. The name was chosen to represent self-betterment and a wholesome approach to fitness. The primary color palette represents a perfect marriage between a modern and clean, and somewhat corporate approach and the daring and bold attitude that makes an athlete rise to the challenge and break records. The advertising campaign blends humor with a realistic and approachable view on everyday life, and communicates the core values of the gym.