kind plus snack bars
The "grown-up" sister to the super healthy KIND snack bar, with the addition of vitamins, minerals and other awesome stuff that's all good for you, and consistent with the KIND brand promise. The challenge here was to create a wrapper and a case that look much like the original KIND design, leave enough space to let the naked bar show through, add lots of new information... and still be able to communicate a fresh and wholesome message that will reach a somewhat new market.