BMS MEDIA KIT AND TRUCK SIGNAGE
Vornado Realty Trust’s subsidiary, Building Maintenance Services (BMS), wanted to keep their old logotype, but refresh the company’s corporate identity to have a more upscale, luxurious look and feel. To help communicate cleanliness and luxury, we went with a minimalist look: the main color is silver, on a bright white cover. We created new symbols to represent each of the company’s offerings, and these were printed using a spot varnish. The style of the brochures was carried on to a fleet of 15 trucks, alternating white on green and green on white – depending on the service the truck is used for.